After the new Tariff Order of the TRAI (Telecom Regulatory Authority of India) most subscribers can increase the cost of watching TV. However, it will benefit the popular channels. This has been said in the ratings agency Crisil.
According to Crisil’s report, after the announcement of network capability fee and challenge price on behalf of Broadcaster and Distributors under the new guidelines of TRAI, TV subscribers can increase the monthly spend for most subscribers.
We want to let you know that the aim of the TRAI Framework is to bring transparency and uniformity in selecting channels for TV users and spending on it. In the new rules, the Consumers get the freedom to choose channels of their choice and pay accordingly. Its TV broadcaster has to disclose the maximum retail price of each channel and its book.
TRAI’s new cable, DTH rules:
Sr. Gupta, senior director, Crisil said, “Our analysis of the rules has shown that it will have different effects on viewers’ monthly TV bill. By comparing the old prices, the bill of subscribers subscribing to 10 channels can reach up to Rs. 300 / – per month. It is up from 25% in comparison to the current Rs 230-240. However, if the subscriber subscribes to 5 channels or less then their bill may be reduced.
Crisil believes that these rules, which came into effect from February 1, will benefit the populist channels and the trend of people towards Netflix, hotstars, etc. like ‘over the top’ services will increase. This will also lead to the integration and